2015-06-17

Beijing: More Than 70% of Existing Home Listings Are Fake

Real estate agents in Beijing are under attack from the public. One issue is high fees:
Expensive commission is the core of people's pain point second-hand housing intermediary discontent. Beijing, for example, agency commission usually between total trade of 2.5% to 2.7%. Thus, in Beijing not too much of a house, the cost easily exceed 100,000 yuan.

"From our point of view the world is certainly not the highest toll, the US agency generally charge 6% of the agency fee, buyers and sellers of agents of the yield of 3%." Executive Chairman of the National Union of Real Estate Chamber of Commerce, Department of Housing and housing Gu Yunchang, deputy director of the Policy Committee of Experts told the "Oriental Outlook", as Beijing, Shanghai and other cities housing prices high, about 2.5 per cent even though the actual amount is very high.
Another issue is fake Internet listings:
In addition to the high commission, the authenticity of agency listings has been subjected to criticism a "pain point": Most of the online publication of "cheap quality" of the listings are fake. Xiu Dapeng believes that real listings may be less than thirty percent.
Competition and further development of the Internet is seen as the best way to solve this problem:
"Some traditional agency has already begun the transition, using at open line stores and online platforms pattern." CRIC analyst Yang Yan said, this is clearly the most idealized model, platform and technology instead of a simple human labor, malignant competition will be reduced, the broker can original simple labor time to understand the market and customer psychology research to enhance the quality of service, "for buyers in terms you can get a better experience, you can gradually eliminate people on the intermediary industry bias. "

SouFun Holdings Group Existing Homes President Su Jie believes state-owned enterprises second-hand housing transaction platform going online will promote further transparency second-hand housing information, "This whole second-hand housing market, on the part of working to bridge the information second-hand housing buyers and sellers Asymmetry of Internet companies are have a positive effect. "

"Domestic stock of housing market is large, it is difficult monopoly of one platform, I believe these developments different platforms will eventually hand housing market as a whole to promote healthy and orderly." 苏婕 he said, whether it is to join the official platform or a commercial platform can be a useful complement each other, the ultimate goal is to make home buyers and owners get better service.

..."In the new situation, government agencies and private institutions combined, we can bring more people to benefit." Said Gu Yunchang, with the real estate industry developed after the housing reform, a relatively short time, the level of irregular employees missing, you also need a standardized process, "full market competition to survival of the fittest, the government introduced legislation to regulate market behavior, play a supervisory role, giving people the right to vote with their feet, together realization of the entire industry."

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