2014-07-11

Real Estate Industry Expects Price Cuts in Beijing

Beijing still has relatively strong demand for housing, but price cuts are likely due to low turnover. Cuts may not arrive until the September/October period though, when developers reach the make or break point for their annual sales targets.

北京楼市迎降价潮 业内人士称未现实质性降价
Multiple Housing prices lowered the price of its real estate market, more pressure is reflected own business, so make sure to return the funds to accelerate the pace of sales.

Beijing property market turnover remains in the doldrums, the more violent wave of price cuts are coming? Just bid farewell to the year of the Beijing property market has heard a "drop sound", East Asia, Xinhua announced two projects per square meter, "straight down" a thousand dollars, R & F [ Introduction News ] located in Daxing project launched "yuan special room ", but there are buyers around the sales office and saw a different product price room, special room but only a few left, which in the end is a marketing gimmick to Bo eyeball prices really drop or have traded?

Drop out VS kicked upstairs

"Now is not the price of the project would not only open not open, I went directly to ask you how much money special housing? Ask a prospective." People buy Wang told reporters yesterday, compared with last year showings the high price is also hard to find a house, buy a house now do not worry, you can slowly pick listings.

The number of developers also Beijing News reporter, said the purpose of the price is really a downward, buyers into the market is a good time to pick; but not too much short-term decline. Grams and chief analyst Rui rates Beijing Evaluation Center Muzeng Bin said that the overall average price fell by more than 2000 yuan impossible / square meter.

"Push new products in the second half, when there may be some reduction, but the magnitude of reduction will not exceed 1,000 yuan / square meter." Fangshan just need one person in charge of marketing the project, said the project currently priced at around 16,000 yuan / square meter from the take, construction costs and financial costs, the profits of the project will not be too high, coupled with no new land, do not intend to go any lower.

There are also some companies plan to "carry a carry." Tongzhou, a real estate marketing person in charge of the project in early July in order to test the market has launched a number of discount houses, floors, units are good, but the sales situation is not satisfactory, the company will not want to go any lower.

The recently launched "prices insurance" Pearl seasons Joy [ News Price apartment Review ] project sales person in charge said that the area where the project is the Beijing real estate supply larger plate, larger sales pressure.

In addition, these old projects, there will be great fanfare price risk arises from the old owners regard. According to insiders, after a high-profile price cuts Serious and real estate suffered a number of protests the old owners, and finally negotiated a compensation matter.

First open [ Introduction News ], East Asia "forward"

It is understood that housing prices are still significantly lower price, recent real estate prices in the most famous is the "quick turnaround" companies in East Asia, Xinhua, Beijing and the old state-owned shares in the first open, just need to focus on the first of the project to become the largest magnitude of the price of a "dark horse" , opened its multiple projects frequently take the amount of grab customers.

In the first of two projects to enter the market in early July, for example, the first of Xi Yue Shan [ News Price apartment Review ] opening price less than $ 20,000, compared to early June dropped by nearly 2,000 yuan / square meter, compared with the March price dropped by nearly 20%; while Royalton first wind current market price of 16,500 yuan / square meter, essentially flat with last year; the end of June to enter the market first opened Ivy League, in order to reduce the impact from the housing adjacent to the price from 40,000 yuan / square meters straight down to 32,000 yuan / square meter.

Asian high high Shan, deputy general manager, said the project's first open market price adjustment frequent, more pressure is reflected own business, so make sure to return the funds to accelerate the pace of sales in order to maintain the sustainability of cash flows.

"The market is price sensitive, companies just follow the market to adjust." First open shares secretaries Wang Yi yesterday on the Beijing News said.

Housing prices will be more violent Promotions

"Judging from the recent sale of these items to see, Beijing is very positive market response to price changes." First open shares secretaries yesterday on the Beijing News reporter Wang Yi said that in contrast to other cities in the downturn, the demand for the Beijing market is very solid and prices have certain illiquid, not as we imagined when February and March so pessimistic.

Wang Yi said the company has not yet adjusted full-year sales target of 24.7 billion yuan in the second half will intensify the push plate, in order to complete the program, will continue to "follow the market" sales strategy. It is reported that sales of 7.62 billion yuan in the first half to open the first, completed 30% of the annual plan.

"Wait until September, October, listed companies in order to ensure that next year's earnings, there will be more intense promotion." Muzeng Bin said that crash is not possible, but in order to "guarantee amount", the price will drop much is still difficult to predict. High Shan also said that in the second half of the market is unknown, the pressured sales and cash flow, there will be more price cuts to join the ranks of housing prices.

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