2014-05-28

Who Is Selling Property in Shenzhen? A Look At Three Types of Sellers

This article is about the three types of owners selling homes in Shenzhen. One factor in Shenzhen are rumors that the property registry will be tested in Shenzhen, which is bad news for corrupt officials. This, the first type of sellers are government officials. One story going around is that a government official was sacked and upon investigation, they found he had an apartment which he purchased at a large discount. The government added a (another?) bribery charge to his list of charges, and upon investigating that situation, found another official who bought at a large discount. He too was charged with bribery.

Another type of sellers are business owners who need capital for their business. Although the article is about Shenzhen, no doubt a similar scenario is playing out to a far larger degree in Hangzhou.

The third type are sellers who are bearish on the market or are reallocating capital. Some are even selling their own home and renting instead, as several owners did in one high-end development. One man who lived in that development said he bought near the bottom in 2008 at ¥8000 per sqm and exited at ¥40,000 per sqm.

At the end, the article gives a short summary of recent price weakness in Shanghai, Guangzhou and Beijing.

深圳楼市山雨欲来中介看空 公务员等三类业主急抛售
Part of the four-tier cities property market risk exposure is not news, but the industry was seen as a safe haven for first-tier cities, perhaps it is difficult to be spared. As a first-tier cities of Shenzhen, more obvious signs of the recent property market downward. Multiple markdowns in the sale of real estate, second-hand housing market, bearish sentiment spread. At the same time, eager to sell real estate in the hands of the civil service, the need to sell the house for the Industrial transfusion business owner, has become a major force in the Shenzhen property market shorting. Shenzhen, the local agency, said: "price channel will eventually open up."

In April this year, the Shenzhen real estate registration will be included in the first batch of pilot market rumors caused widespread concern. Although the matter has not yet below, but put the number plate Shenzhen second-hand housing market increased significantly. There are real estate agents said that Fukuda Nanshan concentrated in high-end residential area of ​​second-hand housing, the owners thrown listings official capacity accounts for a considerable part. "Lots of these projects is better, the higher the total price, but the current market sentiment is very strong, even if it is difficult to let the owners shot."

Shenzhen, another big sell-off in the secondary housing market groups are business owners. Shenzhen developed private economy, a group of business owners in the forefront of the market economy has been a little hard for many years, many business owners are primarily residential investment channels. "The recent downturn in the real economy, does not rule out some business owners in order to ease the financial pressure Industrial selling the house, so I contacted some cases." Secondary market, general manager of Shenzhen Centaline Yu Ka-hung introduction.

In the secondary housing market jittery, while new home market is not calm.

As with most cities, the Shenzhen property market also start down the signs around the downtown project began revealing. New properties in Shenzhen Longgang District, clouds, there are two real estate bargains recently sparked widespread concern. It seems the developers in Shenzhen, real estate prices is not an unspeakable thing.

If fitters just need to respond to market by product developers have to adjust prices, then luxury items dilemma facing some of the more difficult.

Under the impact of the market downturn continued and consistent "look more" faction agency also began to turn pessimistic, or even a comprehensive look empty. For some people expect the Shenzhen real estate purchase deregulation, Centaline considered almost impossible. 'Tier' bailout ', and Shenzhen have anything? "Restriction as surrender market nirvana, in Shenzhen as the representative of the first-tier cities is decidedly not easily unbundling. Different local conditions, response must be different. Other cities deregulation, Shenzhen is also just a spectator, gradually accumulated inventory back to the only self-digestion.

Shenzhen in May, after another down a few heavy downpours. Today, Shenzhen sales staff who are praying the weather cleared up earlier. "If the situation under successive storms, the number of home buyers will be affected if the weather is better, the house would be better to sell some of it?" The staff in Shenzhen, said a real estate small river.

Owners anxious to sell three types of market supply volume

Shenzhen civil circles spread such a story: Last year, the discipline inspection agencies in the inventory of the property of a sacked officials found to have an apartment at the time of purchase to enjoy an additional discount, this adds to the sacked officials of a bribery counts. The story is not over, we found that this additional discount discipline inspection departments at the same time, they also found another official also enjoy a discount over the same intensity, and ultimately, the official also crashed sacked.

"I heard recently discipline inspection departments in reviewing various developers transaction records, bribery of officials in order to obtain clues found, while a few years ago some high-end projects offer substantial discounts of some officials in the industry is still relatively common, and now these Officials are relatively tight. "Shenzhen, a real estate source said on China Securities Journal reporter.

In April this year, the Shenzhen real estate registration will be included in the first batch of pilot market rumors caused widespread concern. Although the matter has not yet below, but put the number plate Shenzhen second-hand housing market increased significantly. There are real estate agents said that Fukuda Nanshan concentrated in high-end residential area of ​​second-hand housing, the owners thrown listings official capacity accounts for a considerable part. "Lots of these projects is better, the higher the total price, but the current market sentiment is very strong, even if it is difficult to let the owners shot."

Shenzhen, another big sell-off in the secondary housing market groups are business owners. Shenzhen developed private economy, a group of business owners in the forefront of the market economy has been a little hard for many years, many business owners are primarily residential investment channels. "The recent downturn in the real economy, does not rule out some business owners in order to ease the financial pressure Industrial selling the house, so I contacted some cases." Secondary market, general manager of Shenzhen Centaline Yu Ka-hung introduction.

Shenzhen or even second-hand housing market owners to sell their own homes instead of renting residential extreme cases. In a district located in Shenzhen before the sea, some of the owners from selling the house. One of the owners about selling, this residence is in 2008, when he adjusted to the market price of 8,000 yuan per square meter to buy, when a former owner "flesh" sold. With Qianhai Shenzhen-Hong Kong Modern Service Industry Cooperation Zone planning progresses, nearby residential average price rose to nearly 40,000 yuan per square meter. "I think the prices here have been overdrawn. Profitable this investment can be considered substantial, like Li Ka-shing said, I do not earn a penny last." Industry insiders believe that this part of the property owners may completely bearish, intends to limited funds into other channels.

The new disc began to cut prices of luxury to the difficult

In the secondary housing market jittery, while new home market is not calm.

As with most cities, the Shenzhen property market also start down the signs around the downtown project began revealing. New properties in Shenzhen Longgang District, clouds, there are two real estate bargains recently sparked widespread concern. It seems the developers in Shenzhen, real estate prices is not an unspeakable thing.

These two are the price of real estate and Vanke SCE Sunshine Sunshine Plaza. Among them, the Four Seasons Sunshine SCE opened as a new disc 10% lower than the surrounding, the developers of this approach is evaluated as the industry in Shenzhen "understand the times." Timely price is also valid for the developers brought to melt, allegedly opened sales success. The benchmark Square Vanke Vanke housing prices also joined the price of the queue. During May launch promotional activities for a maximum of nearly 30 million in concessions. Shenzhen Vanke headquarters in Shenzhen's real estate circles, Vanke's image is "rapid response."

If fitters just need to respond to market by product developers have to adjust the price, then the plight faced by luxury items some of the more difficult. Shenzhen City held a high profile press conference last month on the sale of luxury items deep industry representatives, announced the successful project sales. Conference, project leader, said: "In order to adjust the level of selling units to ensure that customers buy with confidence, we are apartment prices increased 4 times, 3 times a cumulative reduction of discounts, different apartment prices rose by 5% -15%, still sought after by the buyers. "However, a description of the sales data released on May 27 Keer Rui and deep industry developers on the city is expected to significantly too optimistic. Keer Rui data show that the total depth of the industry on the city approved the sale of units for 639 units, as of mid-May this year, the remaining units for 523 units. In the first four months of this luxury project only 18 sets of transactions.

For a city so deep industry will be allocated to build the future of large-scale high-end commercial real estate projects, residential pre-sales is crucial, as it relates to the developers can not return rope sufficient funds to promote the follow-up projects. If the pre-home sales are sluggish, costly commercial real estate developers will bring great financial pressure, or even delay the duration of the project, further affecting residential sales.

"Shenzhen luxury sales recently encountered difficulties may be due in part to the tightening of bank loans, the mansion needs to occupy a large amount of money, even though buyers should take into account the strength of the cash flow, so most luxury buyers must apply for bank loans. After the city had turned deep industry business apartments, buyers have not affected the bank's credit limit, but the recent tightening of bank mortgage serious impact on overall sales of luxury. "Shenzhen, a real estate source said.

Intermediary bearish overall "multi Gaimian Pi winter"

Under the impact of the market downturn continued and consistent "look more" faction agency also began to turn pessimistic, or even a comprehensive look empty.

"For housing prices, the forecast in the spring when its arrival, it is better to deal with multiple cover layers of quilts cold winter." Real Estate Services, headquartered in Shenzhen listed companies SEIREN line in its latest research report wrote. LaSalle Bank statistics of housing prices in the first four months of the annual sales representative task schedule, which Hopson completed only 9%, Agile completed only 17.7%. LaSalle Bank believes that the target completion rate of the first four months of this year, housing prices generally low, for complete performance needs, housing prices or the price sprint performance.

Shenzhen Centaline clearer view of its price channel considers the Shenzhen property market will eventually open. Shenzhen Centaline said that in the second-hand housing, along with the difficulty of improving trade, property owners have been gradually increasing in intensity to price. In the new home market, if only a small margin exploratory none other before the end of April, it is already clear that the current starting price for fast shipping, safe recovery of funds.

For some people expect the Shenzhen real estate purchase deregulation, Centaline considered almost impossible. 'Tier' bailout ', and Shenzhen have anything? "Restriction as surrender market nirvana, in Shenzhen as the representative of the first-tier cities is decidedly not easily unbundling. Different local conditions, response must be different. Other cities deregulation, Shenzhen is also just a spectator, gradually accumulated inventory back to the only self-digestion.


Shenzhen Centaline Ka-hung Yu, general manager of the secondary market, the current second-hand housing buyers pick-up rate has decreased significantly, while the number of sellers come steadily. "Our sales have felt the pressure to perform, so the situation on the roadside to sell listings began to increase."

Perhaps the difficult moments Shenzhen real estate has only just begun. Shenzhen Centaline statistics, the first five months of this year, only about a quarter of turnover last year, which is equivalent to a month not traded. Semi-annual performance reports will face real difficulties, price run may be the last straw Shenzhen developers.

Shenzhen in May, after another down a few heavy downpours. Today, Shenzhen sales staff who are praying the weather cleared up earlier. "If the situation under successive storms, the number of home buyers will be affected if the weather is better, the house would be better to sell some of it?" The staff in Shenzhen, said a real estate small river.

Shanghai new home market price signs now

Newspaper reporter Wan Jing

Recently, the Shanghai part of the estate began to quietly cut prices. Sales slump for several months, coupled with a large number of new disk-intensive market, developers are more anxiety. The industry believes that the Shanghai property market trend is clearly downward, projected sales downturn trend will continue. Housing prices listed pressures facing semi-annual results, expected prices will continue to loose, real estate prices spread from the suburbs to downtown.

Suburban real estate sales force

Recently, the Shanghai real estate Vanke cut prices quietly joined the ranks. Located in the Pudong New Area, North Cai plate Vanke Knew about to push the project listings, foreign quote from the end of March to about 41,000 yuan / square meter dropped to about 37,000 yuan / square meter, per square meter straight down nearly 4,000 yuan. Sales personnel, the launch of 27 new housing units in the three-bedroom apartment is 105 square meters, the average price of 37,000 yuan / square meters, including 4,000 yuan / square meters of refined decoration, as well as against the 80,000 yuan deposit 50,000 yuan activities.

Knew about why the sudden price Vanke, insiders said that before the external offer 41,000 yuan / square meter somewhat inflated, far more than the same time a new house lots used, unattractive. Vanke Shanghai company requires the project to sprint sales target of $ 200 million, in the depressed market environment, if the sales in accordance with the previous offer, the selling pressure is very great.

Vanke's move is generally regarded as the real estate industry leader. In addition to Vanke, Golden Group [ 0.36% funding research report ] projects in Shanghai have begun to cut prices. Golden Group is located in Shanghai's Songjiang luxury items - gold border Sheshan days before the sales price of the project at around 40,000 yuan / square meter, has introduced some special listings, sales discount for each purchase. These listings include special three-bedroom 230 square meters and 270 square meters of four ranks, priced at around 31,000 yuan / square meter. Golden Sheshan opening day environment has been two and a half hours, but sales slow to the rate is still less than 40%, there is a big pressure on the stock.

Jiading District, Shanghai No. 1, Kaisa Kaisa development projects, prices have also fine-tune the project on May 17 launched more than 100 units of new housing, the average price of about 21,500 yuan / square meter, and in March of 23,500 yuan / square meter phase ratio, cut about 2,000 yuan / square meter. In mid-May, Sunac Greentown Greentown 盛世滨 Jiang launched a special listing 50,000 yuan / square meters, and a 20% decrease from the previous month price appears.

Insiders said that the price of real estate in Shanghai just stay in sporadic discount level, and most of the suburbs or before pricing inflated real estate prices stopped rising mainstream products, and no substantial price reduction. But if sales continue to slump, discount price, etc. will continue to spread. Data show that in the 21 days before May, Shanghai new home market trading volume is only 367,000 square meters, a decline of 25.56%, down 34.86%. Compared with the peak of one million square meters / month trading volume, in May this year, no time before the 21-day volume of monthly average three percent.

June or in the price window

Second-hand housing market downturn. Affected by the downturn in new home sales, second-hand housing price index for the first time this year in Shanghai stagflation. Century 21 Real Estate Research data show that Shanghai second-hand housing market downturn since the May auction, before some of the popular suburb plate there was a substantial second-hand housing prices down, such as FTA Waigaoqiao [ 1.35% funding research report ] plate, Tang Town plate. Shanghai second-hand house prices have stagflation, but the price is still relatively strong inner urban areas, from the point of view of data listed prices do not change much, more of a bargain when changing turnover.

Shanghai Real Estate regional market research department of the 21st century 贺兆顺 said recently not sell second-hand housing, some regions last year, prices rose too fast down bigger. Overall, prices stable, some are willing to cut prices Jishou landlord cases, but has not spread. In some downtown areas supporting relatively mature, the magnitude is not large landlords bargaining space. However, suburban Songjiang plate as part of the regional price, Minhang appeared down about 5%.

In the market downturn, the amount of developers eager to push the disk to run. Shanghai new home market is being ushered in a wave of supply peak, more and more companies want to ship as soon as possible, competing buyers to respond is not yet clear in the second half. Only on May 24 and 25, two days, Shanghai will have 14 projects opened or push. Among them, the Greenland Group has four projects focused weekend shipments were green waters Su Heyuan, green & rose seasons, green waters of View Park and the new Ti fragrant green mansion. This four projects aimed at people just need to adopt different levels of promotional tools.

"If the poor sales in May and June, some projects will increase the intensity of the discount." Insiders said that although the price before developers will is not strong, the majority are still waiting to see, but this will increase as the pressure to perform and change. In particular, some public housing prices in the first half of poor sales, is facing the pressure of semi-annual report, in June or centralized price window appears.

Consulting Zhang Hongwei, director of research with the policy believe that housing prices could cut prices in place, not only is the key to the activation of the current property market turnover is the key to housing prices to ease pressure on the stock. To return the funds as soon as possible, the second half is expected to be more price for the amount of housing prices. Second-hand housing market will show some linkage effects and the new home market.

Inventory turnover in the doldrums Beijing property market is difficult to improve the short-term

The reporter Yao Jie Xuan

Beijing property market is still in an adjustment period. According to the Central Plains real estate statistics, as of May 25, Beijing housing stock of 7.5 million units, the highest since January last year, a new high. Chain of home real estate data show that Beijing second-hand housing sales volume in 8000 has set the following two consecutive months at the level of the market downturn. The industry believes that, despite the sharp decline in house prices does not appear the situation, but the Beijing property market has improved significantly in the second half hard throughout the year or remain relatively depressed state.

The new plate material market get together next month

This year, the Beijing housing stock continued to rise, housing prices increased selling pressure. Central Plains real estate market research statistics, as of May 25, Beijing Forward House residential inventory 40,771 units, 34,296 units of existing homes housing stock, the total reached 75,067 units.

While inventory is rising, while the market sentiment is spreading. To speed up the digestion of inventory, since April, housing prices significantly increased promotional efforts, following the launch of a special room, "zero down payment "and" one percent down payment, "and so on down payment installments reproduce the capital, and even project selection in the morning opening, in order to achieve competitive differentiation.

May 25 morning, Beijing Intime [ 0.67% funding research report ] · Park Hyatt House an opening in the Wenjin Hotel, listing a total of 452 units, which attracted more than a thousand buyers participate Yaohao subscription. The project of the day to reach about Qi Cheng. In terms of price, the project is 29,400 yuan per square meter price with the surrounding second-hand housing prices are pretty. The industry believes that this promotional tools in order to compete more effectively undoubtedly tourists, developers' pocket for security, "the appeal is self-evident.

In addition, housing prices are constantly pushing the pace to accelerate. May, Beijing market reached 19 new disc, the total supply of residential units for 7980 sets. This year, the Beijing market project totaled 90, the stock market listing of up to 28,544 units in total.

Centaline Research Department statistics show that in June, is expected to reach 35 projects listed, remained high, housing supply will rise significantly again. "As the last month of the first half of June, a lot of companies will increase the trading volume in the month, including two gold corner from the housing projects may also be listed in June." Beijing Centaline analyst Zhang Dawei said.

A Housing prices listed executives told China Securities Journal reporter, interim performance evaluation is approaching, but this year the market situation worse than last year, housing prices in many of the mid-term sales target is difficult to complete, so June price run enterprises will much more.

Second-hand house prices fell significantly

Compared to the new home market, Beijing second-hand housing market is "appalling." This year, the Beijing second-hand housing market has five consecutive months volume and price down. According to the chain of home real estate market research statistics, in May Beijing second-hand housing turnover totaling 6355 units, a decline of 16.55%. In April this year, trading volume in May fell to 8,000 units or less, significantly less than the end of last transaction level. General Beijing second-hand housing turnover dropped to 8,000 sets monthly or less, more sluggish market entry stage.

Second-hand house prices fell more obvious. According to the chain of home real estate market research statistics, in May, Beijing second-hand housing transaction price of 27,332 yuan / square meter, which is compared with the average price of 30,728 yuan by the end of April / square meter fell by 11.05%.

Chain of home real estate analyst Zhang Xu believes that the current market presents two distinct characteristics: First, just need to focus and needs to improve suburban areas, such as Tongzhou, Daxing, Fangshan, Changping four suburban volume decreased significantly; Second, the city and a large apartment price decline and bargaining space increases.

Beijing property market is basically just need to first set and the general improvement of demand-based. Downward trend in the market, these buyers groups higher price sensitivity, easy to enter the depth of the sidelines, and a greater impact on the market as a whole. For the owners, especially owners of wards and cash, the difficulty significantly higher short-term completion of the transaction. Beijing property market regulation policy may yet relaxed, the market may gradually into the down cycle.

However, Zhang Xu said the market was entering the cyclical fluctuations, it would also be adjusted by the price mechanism itself, a huge number of potential rigid market demand in a timely manner. Therefore, from a long-term perspective, Beijing second-hand housing market would not have a substantial risk "landslide" in.

Guangzhou Vanke Property straight down three percent

Newspaper reporter Li Yuwen

Guangzhou developers to price change trend seems to have been difficult to stop. May 24, located in Guangzhou Panyu Hungnam Avenue just need the market launch of 204 sets of houses Opal Vanke, the average selling price of about 15,000 to 16,800 yuan / square meter. According to Dr. Housing statistics show that China Vanke Opal last month's average price of 21,092 yuan net signed / square meter, the price fell nearly 30 percent from the previous month.

Year, also located in Panyu District of Guangzhou Huamei International agile, priced from 16,000 to 18,000 yuan by the end of 2013 / square meter, down from 13,000 to 15,000 yuan / square meter. The recent downward trend in real estate prices there. Times Property also in February launched its era Bund Guangzhou, South Bay era, the era of six real estate peanut II 8.8% discount across the board. Poly Real Estate [ 1.77% funding research report ] its individual properties are introduced into a down payment of promotions.

Hopefluent chief analyst Liwen Jiang said that the current real estate slashed prices just an isolated phenomenon, most real estate is still taking a price, holiday promotions and other ways to push the plate. However, once the increase in trading volume can not support this approach, developers will take price cuts, price cuts may be between 10-15%.

Guangzhou Land and Housing Bureau announced on the 26th of April new home market situation, new commercial housing price reached 15,443 yuan online contract / square meter, in March of this year edged up 1.5 percent, again to refresh the record. However, new home prices were actually multiple areas of Yuexiu, Liwan, Haizhu, Baiyun, Panyu, Nansha and Luogang etc. are declining. Analysis of the industry, the average transaction price rise was mainly due to somewhat relaxed limit Canton real estate, high-end real estate transactions and more lead to a structural price rise.

Data show that in March for the first time climbed to 20,000 yuan / square meter mark ten districts of Guangzhou, new home prices in April fell by 1,297 yuan / square meter, back to the level of 18,830 yuan / square meter, a decline of 6.4%. The Centre Region VI new home price also fell 680 yuan / square meter, a decline of 2.4% for 28,182 yuan / square meter.

"Currently, most developers are still in a wait state, to see whether the policy will be relaxed, see whether the commercial banks lending to relax, if these two conditions are fulfilled, then the volume is expected to rebound." Le Jiang said.

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